66°33′S · How we use AI
We pick the AI that fits you — not the priciest one.
AI only makes software affordable if you choose the right tool for the job. Here’s how we think about it, in plain terms — so your budget is realistic and the system actually works.
How we use AI
AI does the heavy lifting.
AI plays two roles here — the tool that helps us build faster, and the engine inside what we deliver. Both work in your favour: more capability, lower cost.
AI that helps us build
Agentic coding tools let a small senior team ship in days what used to take months. We pass that speed on to you as a lower price.
- Claude Code
- Cursor
- v0
- Copilot
AI inside what we ship
The intelligence in your product — assistants, automations, document understanding — runs on the model that best fits the job.
- Claude
- GPT
- Gemini
- Open models
How we pick a model — Accuracy & documents → Claude · General & integrations → GPT · Vision & volume → Gemini · Private data → self-hosted open models.
Model comparison
Which AI model, and why.
The most powerful model is rarely the right one. We match the model to the work so you don’t overpay for capability you won’t use.
| Model | Strength | Best for | Cost | Data privacy |
|---|---|---|---|---|
| Claude | Strong reasoning, long documents, safe, great with tools | Assistants that must be accurate · policy, legal & document work | $$ | Cloud (no training on your data) |
| GPT | Versatile, excellent function-calling, huge ecosystem | General features · many integrations · broad use cases | $$ | Cloud (no training on your data) |
| Gemini | Multimodal, very long context, cheap Flash tier | Image/document reading at volume · budget-sensitive work | $ | Cloud (no training on your data) |
| Open models | Self-hostable, no per-token cost, full data control | Sensitive data · high volume · cost control at scale | Infra only | Self-hosted — data never leaves you |
| Groq | Extremely fast, near-realtime inference | Live chat & voice where speed matters most | $ | Cloud |
Cost is relative ($ = lower, $$$ = higher). Models update quickly — we re-check specs and pricing before every project.
Automation platforms
Where your workflows should run.
Automation is only cheap if the platform fits the job. Here’s how we choose between the three we use most.
| Platform | What it is | Control | Cost model | Best for |
|---|---|---|---|---|
| n8n | Self-hostable automation with real logic & branching | Full — you own it | Flat / self-host (no per-op fee) | Our default — volume, complex or business-critical flows |
| Make | Visual, drag-and-drop app-to-app automation | Medium — hosted | Per-operation | Fast app-to-app wiring your team can read |
| Zapier | The simplest way to connect popular apps | Low — hosted | Per-task | Small, basic triggers you want live today |
How we pick for you
Tied to your budget and your result.
Four principles behind every recommendation we make. No hype — just what earns its keep.
Right-sized, not biggest
The most powerful model is rarely the right one. We match the model to the job so you’re not paying premium rates for work a cheaper model does just as well.
Budget is a real constraint
We estimate running cost before we build — token spend, hosting, volume — so the system is affordable to run, not just to launch.
Your data, your call
Sensitive data can stay on models we host for you, so nothing leaves your business. We tell you the trade-offs plainly.
It has to actually work
We ground assistants in your real content and test on your real cases — so the system does the job, not just a demo.
66°33′S · Start here
Not sure which AI fits?
Book a free consultation. We’ll tell you honestly what’s worth doing — and what isn’t — for your budget.